About Us

In 1989, Kidding Around opened its doors to its modest storefront at 68 Bleecker Street. Since then, Kidding Around (Voted Best Indie Toy Store in NYC by New York Magazine) has moved, expanded, and has happily been an important member of the Chelsea community for almost 30 years.

We are a local family-owned toy store founded on the idea that good toys inspire creativity and educate while encouraging family interaction and fun!

Our knowledgeable staff is committed to helping you find the right toy from birth to 103! Whether that is a beautiful set of fantasy blocks, a game that brings the family together, or a irresistibly huggable stuffed animal, our staff is ready and eager to guide you!

Come on over; let's play together!

We carefully curate our stock to suit a wide range of ages and preferences. We carry the best brands from all over the world. Children learn and discover the world through play, therefore it is our goal to provide toys that develop their confidence, minds, bodies, and sense of self.



2 stuffed animal flamingos sitting next to each other on a shelf in a toy store.

...Christina Clark has been wowing parents, grandparents and, most importantly, children since 1993 with her wonderland of toys, dolls, puzzles, instruments, science kits, games, and so much more. There is a wonderful community feeling in this store – children have definitely grown up here. The staff members are knowledgeable, helpful, and clearly love what they are selling. Any decision that a customer makes, they can be absolutely certain that they are leaving with a beautifully wrapped quality item.

- Manhattan Sideways (Sideways.NYC)