In 1989, Kidding Around opened its doors to its modest storefront at 68 Bleecker Street. Since then, Kidding Around (Voted Best Indie Toy Store in NYC by New York Magazine) has moved, expanded and has happily been a part of Chelsea for the past 25 years.
We are a local toy store founded on the idea that good toys inspire creativity and encourage family interaction and fun!
Our knowledgeable staff is committed to helping you find the right toy for your child. Whether that is a sustainably made teether, a world-building game that the whole family can play, or an heirloom quality stuffed animal, our staff is ready and willing to guide you!
Come on over; let's play together!
Our stock is carefully selected and organized to suit a wide range of ages and preferences. We carry the best brands from New York and all over the world. A good toy can be anything (a cardboard box, a wooden block, etc), what is important is whether it sparks a child's imagination.